Journal

The right summer sandals should be easy to wear, comfortable for all-day play, and built to keep up with active kids. The Liewood Milas Sandals check all the boxes, with...

We’re so excited to welcome Living Nature to our curation. More than just beautifully designed soft toys, Living Nature is a brand with a mission—one that aligns closely with ours:...

Some shoes demand patience—laces to tie or buckles to fasten. But when you're wrangling a toddler who believes standing still is impossible, simplicity is everything. Shoes That Move as Fast...

Our personalised caps and hats—a longtime in-store favorite—are finally available online. No more waiting until your next store visit to find the perfect cap for you or your little one. ...

As parents, we naturally want the best for our children—from the food they eat to the clothes they wear. When it comes to baby and kids' apparel, fabric choice plays...

The Sea Apple CNY 2025 Collection launches: Wednesday, 4 Dec, 9 PM online Friday, 6 Dec, 10 AM at United Square *This collection will not be available at New Bahru...

Meet Your New Go-To Wet Bag! Life with kids comes with plenty of little messes, and we’ve got just the thing to help: The Sea Apple Wet Bags —designed to keep...

The first instalment of the Charlie and Friends collection will launch on 1 Nov, 10 AM. Online and in-stores.

A perfect first companion for your child’s early adventures. Thoughtfully designed for toddlers and preschoolers aged 2 years and up, this backpack balances practicality with playfulness. Its size is just...

It's move-in day!  Freshly renovated, cosily decorated. Our new Home Sweet Home box is waiting for its new resident. Fits a cuddly toy and a little more, the box was...

Great news! We are so excited to share that you may now customise your Jellycat Bunny and Sea Apple Name Tags from anywhere in the world! *Please allow additional 5-7...

Where is Sea Apple Create available? At the moment, Sea Apple Create is exclusively available in-store at New Bahru. Can I bring in my own items to customise? We are...