Journal

The Sea Apple CNY 2025 Collection launches: Wednesday, 4 Dec, 9 PM online Friday, 6 Dec, 10 AM at United Square *This collection will not be available at New Bahru...

The first instalment of the Charlie and Friends collection will launch on 1 Nov, 10 AM. Online and in-stores.

A perfect first companion for your child’s early adventures. Thoughtfully designed for toddlers and preschoolers aged 2 years and up, this backpack balances practicality with playfulness. Its size is just...

It's move-in day!  Freshly renovated, cosily decorated. Our new Home Sweet Home box is waiting for its new resident. Fits a cuddly toy and a little more, the box was...

Great news! We are so excited to share that you may now customise your Jellycat Bunny and Sea Apple Name Tags from anywhere in the world! *Please allow additional 5-7...

Where is Sea Apple Create available? At the moment, Sea Apple Create is exclusively available in-store at New Bahru. Can I bring in my own items to customise? We are...

Pick, Place, Press. A brand new experience landed exclusively at The Sea Apple Create Store at New Bahru. Personalise your very own accessories or soft toys on-the-spot. Let's Create! STEP...

It is with great delight that we finally open the doors of The Sea Apple Create Store at New Bahru! Envisioned as a fun, modern and creative space for children...

Hop onto the Sea Apple time machine back to the glorious period of broadcast TV and arcade games with friends.  . Back to the 90s 17/05/24 11 AM Online and...

Welcoming a newborn is a momentous life chapter and preparing your newborn's wardrobe is an exciting - and sometimes overwhelming - part of the journey. While every family's needs vary, here's a...

Just arrived at Sea Apple: a wide selection of Liewood sandals in the yummiest of colours. Easy to wear, easy to clean, flexible, and waterproof - so much to love!...

We hit 'Refresh' on our signature magnetic gift box!! Featuring playful Apple print outside and fun blue stripes inside, we are adding a sprinkle of extra personality to your gifts! A few thoughtful size...