Journal

In celebration of both the National Gallery Singapore’s and Sea Apple’s 10th anniversaries, we are proud to present the Sea Apple x National Gallery Singapore collection. This special collaboration unites...

Swap it, Snap it, Style it!

One bag, three ways to play. The Sea Apple Bottle Bag system is designed for movement, colour, and creativity. Each piece connects through an interchangeable strap system so you can...

From birthday celebrations to big little achievements, The Sea Apple Personalisable Plush Party Hat is a joyful accessory made to mark life's milestones. Come in four designs and endless personalisation...

We’re thrilled and honoured to share that we've been named a Gold Winner in the Honeycombers Sustainability Awards 2025, a celebration of brands making an impact for people and the...

A collection made for small humans with big ideas. Come step into Summer, where the prints are fun, the fits are comfy, and the rules are mostly made up. ....

The right summer sandals should be easy to wear, comfortable for all-day play, and built to keep up with active kids. The Liewood Milas Sandals check all the boxes, with...

We’re so excited to welcome Living Nature to our curation. More than just beautifully designed soft toys, Living Nature is a brand with a mission—one that aligns closely with ours:...

Some shoes demand patience—laces to tie or buckles to fasten. But when you're wrangling a toddler who believes standing still is impossible, simplicity is everything. Shoes That Move as Fast...

Our personalised caps and hats—a longtime in-store favorite—are finally available online. No more waiting until your next store visit to find the perfect cap for you or your little one. ...

As parents, we naturally want the best for our children—from the food they eat to the clothes they wear. When it comes to baby and kids' apparel, fabric choice plays...

The Sea Apple CNY 2025 Collection launches: Wednesday, 4 Dec, 9 PM online Friday, 6 Dec, 10 AM at United Square *This collection will not be available at New Bahru...