It is with great delight that we finally open the doors of The Sea Apple Create Store at New Bahru!
Envisioned as a fun, modern and creative space for children and their families, the Sea Apple Create Store is inspired by telling stories for children. The store is designed with modularity around a central counter, and features at the heart of it a large personalisation counter.
Here, the spotlight is on a creative in-store customisation experience called “Sea Apple Create” where families can decorate a range of items including T-shirts, caps, soft toys and name tags with patches and stickers by Sea Apple. Everything is pressed on the spot, so customers can take home and enjoy their creations immediately.
Around the central counter are contemporary, colourful racks and furniture pieces that encourage gentle exploration and curiosity-led wandering. Many of the pieces have also been designed with dual-use in mind. The pastel blue display platform cubes at the back of the store, for example, can be transformed into kids tables and stools for ad hoc workshops and programmes. The central counter too can be wheeled from its current configuration into a single island display for communal hands-on activities and collaborative workshops in the future.
In addition to personalised items, The Sea Apple Create Store will offer a curated selection of the brand’s ready-to-wear apparel, English and Chinese books, wooden toys, shoes, baby accessories and toys. There is also a range of gift boxes to choose from, to make baby gifting easy and beautiful.
“We are really encouraged by the early response to the service so far, and love seeing people of all ages - from kids with their parents, to teens and young adults - step up to the counter and just start creating. ”
We hope you will feel a bit of the joy and storytelling that inspired the space. We would like for people to take the time to explore at their own pace, and find something that piques your own curiosity or creativity.
The Sea Apple Create Store opens daily from 10am - 7pm.
