Skip to content
Free Shipping for Local Orders over S$80 and Worldwide over S$250
NEW: SUMMER
NEW: SUMMER
GIRLS
BOYS
BABY
ADULTS
SEA APPLE CREATE
SEA APPLE CREATE
NAME TAGS
SOFT TOYS
BACKPACKS
WETBAGS
MINI COLLARS & HATS
HATS / CAPS
KIDS
KIDS
SEA APPLE ORGANIC
SEA APPLE ORGANIC
DRESSES
TSHIRTS
SHIRTS
BOTTOMS
PYJAMAS
SEA APPLE OCCASION
SEA APPLE OCCASION
CHEONGSAMS
SHIRTS
DRESSES
JUMPSUITS
BOTTOMS
MATCHING SEPARATES
ACCESSORIES
ACCESSORIES
BAGS
SHOES
HAIR ACCESSORIES
HATS
SKINCARE
SWIMWEAR
SUNGLASSES
CAMPAIGN
CAMPAIGN
CHARLIE & FRIENDS
THE LITTLE BACKPACK
BACK TO THE 90S
CNY 2024
THE 365 BACKPACK
RESORT
SUMMER II
SUMMER I
GOOD THINGS TAKE TIME
BEDTIME STORIES
BABY
BABY
SEA APPLE ORGANIC
SEA APPLE ORGANIC
SLEEPSUITS
ONESIES
TSHIRTS
SHIRTS
LEGGINGS
BIBS
SEA APPLE OCCASION
SEA APPLE OCCASION
CHEONGSAMS
DRESSES
SHIRTS
ROMPERS & ONE PIECES
BOTTOMS
ACCESSORIES
ACCESSORIES
PERSONALISABLE
SHOES
COMFORTERS
SWADDLES & MUSLINS
SKINCARE
MOBILES
RATTLES & TEETHERS
BABY BOOKS
MILESTONE & MEMORY BOOKS
BABY TOYS
BABY SOFT TOYS
HEIGHT CHARTS
ROCKERS & WALKERS
CAMPAIGN
CAMPAIGN
MY LITTLE ONE
BEDTIME STORIES
ADULTS
ADULTS
WOMENS
MENS
FAMILY OUTFITS
GIFTS
GIFTS
BABY GIFTS
BABY GIFTS
SEA APPLE GIFT SETS
PERSONALISABLE GIFTS
BABY SHOWER GIFTS
DIGITAL GIFTCARD
CARDS & WRAPPING
CARDS & WRAPPING
BIRTHDAY GREETING CARDS
NEW BABY GREETING CARDS
LOVE & CELEBRATION GREETING CARDS
MINI GREETING CARDS
GIFT BOXES
TOYS & HOME
TOYS & HOME
JELLYCAT
JELLYCAT
JELLYCAT NEW IN
JELLYCAT AMUSEABLES
JELLYCAT BAGS & CHARMS
JELLYCAT BUNNIES
JELLYCAT BEARS
JELLYCAT DOGS & CATS
JELLYCAT DRAGONS, DINOS & MYTHICAL
JELLYCAT FARM & GARDEN ANIMALS
JELLYCAT FOREST ANIMALS
JELLYCAT JUNGLE & SAFARI ANIMALS
JELLYCAT OCEAN ANIMALS
JELLYCAT BABY
JELLYCAT BOOKS
PERSONALISABLE JELLYCATS
TOYS
TOYS
SOFT TOYS
WOODEN TOYS
SILICONE TOYS
EDUCATIONAL TOYS
MAGNETIC TILES
DOLLS & DOLLHOUSES
MINIATURES
STAFF PICKS
BRANDS
BRANDS
BUBBLE
COLLECTA
EDX EDUCATION
JELLYCAT
JELLYSTONE
LIEWOOD
LIVING NATURE
MAGNATILES
MANHATTAN TOYS
MERI MERI
MUSTELA
OXO TOT
PLAN TOYS
PLUS PLUS
SCRUNCH
SENTOSPHERE
SKIP HOP
TIGER TRIBE
HOME
HOME
WATER BOTTLES
LUNCH & SNACK BOXES
TABLEWARE
UTENSILS
PARTY
HOBBIES
HOBBIES
ARTS & CRAFTS
BATH & OUTDOORS
GAMES
PRETEND PLAY
BOOKS
BOOKS
BOOKS BY AGE
BOOKS BY AGE
FOR 0 - 2 Y
FOR 3 - 5 Y
FOR 6 - 8 Y
FOR 9 Y & ABOVE
ALL
BOOKS BY THEME
BOOKS BY THEME
MY FIRST LIBRARY
ART & DESIGN
CLASSICS
FOR GIFTING
MILESTONE & MEMORY
FOR PARENTS
CHINESE BOOKS
OUTLET
OUTLET
GIRLS
BOYS
BABY
ADULTS
Country/region
AUD $
USD $
USD $
USD $
EUR €
EUR €
EUR €
EUR €
HKD $
USD $
EUR €
EUR €
USD $
EUR €
SGD $
EUR €
AUD $
EUR €
USD $
EUR €
SGD $
USD $
EUR €
USD $
EUR €
USD $
USD $
GBP £
USD $
Update country/region
Country/region
Singapore (SGD $)
Singapore (SGD $)
Australia (AUD $)
Brunei (USD $)
Canada (USD $)
China (USD $)
Denmark (EUR €)
Finland (EUR €)
France (EUR €)
Germany (EUR €)
Hong Kong SAR (HKD $)
Indonesia (USD $)
Ireland (EUR €)
Italy (EUR €)
Japan (USD $)
Luxembourg (EUR €)
Malaysia (SGD $)
Netherlands (EUR €)
New Zealand (AUD $)
Norway (EUR €)
Philippines (USD $)
Portugal (EUR €)
South Korea (USD $)
Spain (EUR €)
Sweden (USD $)
Switzerland (EUR €)
Taiwan (USD $)
Thailand (USD $)
United Kingdom (GBP £)
United States (USD $)
Log in
Facebook
Pinterest
Instagram
Search our site
Clear
NEW: SUMMER
GIRLS
BOYS
BABY
ADULTS
SEA APPLE CREATE
NAME TAGS
SOFT TOYS
BACKPACKS
WETBAGS
MINI COLLARS & HATS
HATS / CAPS
KIDS
SEA APPLE ORGANIC
DRESSES
TSHIRTS
SHIRTS
BOTTOMS
PYJAMAS
SEA APPLE OCCASION
CHEONGSAMS
SHIRTS
DRESSES
JUMPSUITS
BOTTOMS
MATCHING SEPARATES
ACCESSORIES
BAGS
SHOES
HAIR ACCESSORIES
HATS
SKINCARE
SWIMWEAR
SUNGLASSES
CAMPAIGN
CHARLIE & FRIENDS
THE LITTLE BACKPACK
BACK TO THE 90S
CNY 2024
THE 365 BACKPACK
RESORT
SUMMER II
SUMMER I
GOOD THINGS TAKE TIME
BEDTIME STORIES
BACK TO THE 90s
Organic Sleepwear
BABY
SEA APPLE ORGANIC
SLEEPSUITS
ONESIES
TSHIRTS
SHIRTS
LEGGINGS
BIBS
SEA APPLE OCCASION
CHEONGSAMS
DRESSES
SHIRTS
ROMPERS & ONE PIECES
BOTTOMS
ACCESSORIES
PERSONALISABLE
SHOES
COMFORTERS
SWADDLES & MUSLINS
SKINCARE
MOBILES
RATTLES & TEETHERS
BABY BOOKS
MILESTONE & MEMORY BOOKS
BABY TOYS
BABY SOFT TOYS
HEIGHT CHARTS
ROCKERS & WALKERS
CAMPAIGN
MY LITTLE ONE
BEDTIME STORIES
Organic Baby Clothes
Baby Sleepsuits
ADULTS
WOMENS
MENS
FAMILY OUTFITS
GIFTS
BABY GIFTS
SEA APPLE GIFT SETS
PERSONALISABLE GIFTS
BABY SHOWER GIFTS
DIGITAL GIFTCARD
CARDS & WRAPPING
BIRTHDAY GREETING CARDS
NEW BABY GREETING CARDS
LOVE & CELEBRATION GREETING CARDS
MINI GREETING CARDS
GIFT BOXES
Ready to go gift sets
PERSONALISABLE GIFTS
TOYS & HOME
JELLYCAT
JELLYCAT NEW IN
JELLYCAT AMUSEABLES
JELLYCAT BAGS & CHARMS
JELLYCAT BUNNIES
JELLYCAT BEARS
JELLYCAT DOGS & CATS
JELLYCAT DRAGONS, DINOS & MYTHICAL
JELLYCAT FARM & GARDEN ANIMALS
JELLYCAT FOREST ANIMALS
JELLYCAT JUNGLE & SAFARI ANIMALS
JELLYCAT OCEAN ANIMALS
JELLYCAT BABY
JELLYCAT BOOKS
PERSONALISABLE JELLYCATS
TOYS
SOFT TOYS
WOODEN TOYS
SILICONE TOYS
EDUCATIONAL TOYS
MAGNETIC TILES
DOLLS & DOLLHOUSES
MINIATURES
STAFF PICKS
BRANDS
BUBBLE
COLLECTA
EDX EDUCATION
JELLYCAT
JELLYSTONE
LIEWOOD
LIVING NATURE
MAGNATILES
MANHATTAN TOYS
MERI MERI
MUSTELA
OXO TOT
PLAN TOYS
PLUS PLUS
SCRUNCH
SENTOSPHERE
SKIP HOP
TIGER TRIBE
HOME
WATER BOTTLES
LUNCH & SNACK BOXES
TABLEWARE
UTENSILS
PARTY
HOBBIES
ARTS & CRAFTS
BATH & OUTDOORS
GAMES
PRETEND PLAY
JELLYCAT
LIEWOOD
BOOKS
BOOKS BY AGE
FOR 0 - 2 Y
FOR 3 - 5 Y
FOR 6 - 8 Y
FOR 9 Y & ABOVE
ALL
BOOKS BY THEME
MY FIRST LIBRARY
ART & DESIGN
CLASSICS
FOR GIFTING
MILESTONE & MEMORY
FOR PARENTS
CHINESE BOOKS
My First Library
CHINESE BOOKS
OUTLET
GIRLS
BOYS
BABY
ADULTS
Country/region
AUD $
USD $
USD $
USD $
EUR €
EUR €
EUR €
EUR €
HKD $
USD $
EUR €
EUR €
USD $
EUR €
SGD $
EUR €
AUD $
EUR €
USD $
EUR €
SGD $
USD $
EUR €
USD $
EUR €
USD $
USD $
GBP £
USD $
Update country/region
Country/region
(SGD $)
Singapore (SGD $)
Australia (AUD $)
Brunei (USD $)
Canada (USD $)
China (USD $)
Denmark (EUR €)
Finland (EUR €)
France (EUR €)
Germany (EUR €)
Hong Kong SAR (HKD $)
Indonesia (USD $)
Ireland (EUR €)
Italy (EUR €)
Japan (USD $)
Luxembourg (EUR €)
Malaysia (SGD $)
Netherlands (EUR €)
New Zealand (AUD $)
Norway (EUR €)
Philippines (USD $)
Portugal (EUR €)
South Korea (USD $)
Spain (EUR €)
Sweden (USD $)
Switzerland (EUR €)
Taiwan (USD $)
Thailand (USD $)
United Kingdom (GBP £)
United States (USD $)
Search our site
Clear
Log in
Cart
Cart
MEGA MENU ITEMS
MEN'S COLLECTION
EXPLORE
KIDS COLLECTION
SHOP NOW
SHOES COLLECTION
SHOP NOW
BAGS COLLECTION
SHOP NOW
PERFUME COLLECTION
SHOP NOW
Choosing a selection results in a full page refresh.
